2008 Tech Marketing and Sales Budgets Hit New Lows, says IDC

From Tekrati Research News

"IDC forecasts a 4 percent increase for the average tech vendor marketing budget in 2008, and a 7.9 percent increase for the average tech vendor sales budget in 2008. These budget increases are the lowest that IDC has forecast in the past four years. IDC expects further pressure on IT vendor marketing and sales functions for cost control and productivity increases."