Tuesday, May 20, 2008

How Metcalfe's Law can work against you

Futuristic Play by Andrew Chen
Thoughts on viral marketing, user experience, game design, and online advertising

"Metcalfe's Law
Does everyone remember Metcalfe's Law? It was formulated by Bob Metcalfe, the inventor of Ethernet and co-founder of 3Com, who stated:

The value of a network is proportional to the square of the number of users of the system (n²).

For those that are interested in the math behind it, basically the idea is that if every new node in the network connects with every pre-existing node, then as you gain nodes, you non-linearly increase the number of connections that everyone has with everyone else."

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