Is Google A Content Company? Of Course It Is. So What Should Publishers Do?

Jason Calacanis | Silicon Alley Insider

"Four important points about Google Knol to put it in context

1. Like Wikipedia, users create Wikipedia-style articles on Knol about various topics.
2. Unlike Wikipedia, and very much like Squidoo, users can create multiple pages on the same subject.
3. Authors can put Google's advertising on these pages and make money.
4. Google (GOOG) is indexing these pages amazingly high in their search results."