The Economics of Giving It Away

By CHRIS ANDERSON - WSJ.com

"What about the oldest trick in the book: actually charging people for your goods and services? This is where the real innovation will flourish in a down economy. It's now time for entrepreneurs to innovate, not just with new products, but new business models."

Chris Anderson is the editor in chief of Wired magazine, and the author of "The Long Tail" and "Free," which will be published in July.