After the Techcrunch Bump

by Josh Kopelman, Managing Director of First Round Capital | Redeye VC

"I see many consumer Internet pitches these days where the basic marketing strategy is to (1) get covered by Techcrunch, (2) get tens of thousands of users from the "Techcrunch Bump", and then (3) "grow virally". While a positive Techcrunch review has the potential to send thousands of consumers your way, it does not represent a marketing plan."