How To Chat With Guy Kawasaki

By Steve Spalding August 12th, 2007 | | How To Split An Atom

The Burning Question

"I try to ask all of the entrepreneurs that I interview this. As entrepreneurs, do you have any advice for people who have an idea but just don’t know where to start or how to get it off the ground?"

Guy Kawasaki: The answer is very simple. (a) Do not write a business plan. (b) Do not create a PowerPoint pitch. (c) Do not try to raise money. (e.) Do build a prototype. That’s the way to get off the ground because if you can’t build a prototype, a business plan, a pitch, and trying to raise money is just self-flagellation.

Click through and watch a great video of Guy Kawasaki in action presenting his infamous "Art of the Start" pitch!!!!