Jonathan Schwartz: A top blogger sees end to blogging

By Stephen Shankland | Webware : Cool Web apps for everyone

"Sun Chief Executive Jonathan Schwartz rightly gets credit for pioneering the corporate blog as a tool to reach customers, employees, and others. But pretty soon the novelty of his methods will wear off, he predicted."

"At some point the word 'blogging' will be anachronistic," Schwartz said at the Web 2.0 Expo here in San Francisco. "I communicate."