Web 2.0 vs. Branding Fundamentals

Author: Keith Robinson | Blue Flavor

"One of the primary laws of branding is differentiation. It used to be easy to differentiate yourself on the web by simply providing a site people could easily access and get what they needed. Still something you should be doing, but you need to do more now. With the advent and overwhelming acceptance of standards and best practices in the design and development communities and the amazing resiliency of the Web 2.0 look, it’s becoming harder and harder to do differentiate by simply being usable."