Melissa Chang | The Industry Standard
The online video explosion shows no signs of slowing. In February, more than 10 billion videos were viewed online in the U.S. alone, and 72.8% of the Internet audience viewed an online video, according to Comscore.
Unsurprisingly, companies are doing everything that they can to reach this audience. Research groups such as eMarketer are predicting that online video spending will shortly be in the billions, and by 2011, almost 10% of all online advertising money will be dedicated to video advertising.
