Friday, May 9, 2008

5 Great Examples of Guerilla Marketing Gone Wrong: Olympic Belly-Flops to the Boston Bomb Scare


WebUrbanist

Guerilla marketing is often a risky business, skirting the edge of ethical (or even legal) acceptability. Some guerilla marketers who have crossed the line have caused everything from Olympic belly-flops to city-wide bomb scares and have been punished with anything from modest jail time to millions of dollars in fines.

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